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5.6 How To Format Your Article Like A Pro

Formatting is the difference between readers clicking out of your article after 10 seconds, or reading the entire thing.

Formatting is the trunk and branches of your post, while the words themselves are the leaves. You have to get the structure right if you want someone to:

  1. Read your whole article

  2. Read another

  3. Subscribe

If not, you’ll lose them before you’ve…

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