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2.1 How To Name Your Substack Publication

So many writers make this fatal mistake before they begin blogging:

They don’t stand out.

Their stuff gets lost in the mess of other online content because they say nothing differently than anybody in their niche.

We’re going to fix that problem today. We’re also going to:

  • Name your publication

  • Pinpoint your publication’s mission

Here’s some timestamps from t…

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